Have you seen the latest product called P.B. Slices? It’s peanut butter formed into pre-packaged slices like cheese so you don’t have to spread it onto bread. I think it was P.T. Barnum who said that no man will go broke banking on the laziness of the average man. This is just a micro example of a trend in America for easier, do-it-for- me products and services. Are we all becoming so lazy that we can’t spread peanut butter onto a slice of bread? Unfortunately, yes. However, there is a money-making lesson in this trend: people are willing to pay handsomely for done-for-them services like never before. Dry cleaning picked-up and dropped-off at your door. Groceries ordered online, delivered, and stocked in your refrigerator. Pre- decorated Christmas trees. Then there’s the proliferation of “instant” magic pills that promise to grow your hair, make you thin, cure your bad mood, stop your bad habits, and er, a few other things with little or no effort on your behalf. I believe this trend is working in your favor when it comes to selling managed services. It is a convenience sale: pay one, fixed, monthly rate and we take care of it all.
