If you’re an MSP or IT services firm, one thing I know for sure is that you live and die on client referrals. Here I’ll show you how to increase appointments from referrals! You love to get them, and it’s probably the number one way you get customers. In this video, I’m going to share with you one tip, one …
7 Critical Questions To Ask Any MSP Marketing Company Before You Sign Up For Their Services Most MSPs admit they are not good at marketing or selling IT services. So naturally, they look to hire an MSP marketing company to help them get more clients. Smart! Problem is because they aren’t good at marketing, they’re very likely to choose the …
(IMPORTANT: Please go to ITMarketingRoadshow.com for details for this year’s event – The information at the end of this video pertains to a previous event) How MSPs Can Close The Sale! Time and time again, we get the age-old question, “how do we close more sales?” We’ve seen hundreds of our clients turn their business around using our Toolkit and …
If you’re looking for more leads, appointments, and sales there are six ways that you can improve your ads immediately in ANY type of marketing. And if you’re NOT doing these, I can guarantee potential leads are slipping through your fingers and into the hands of your competitors. Let me explain… Several years ago, when I was first becoming a …
I’ve repeatedly said that the single biggest, most valuable asset of any business is your list and the relationship you have with it (prospects, clients). EVERY successful company has a relationship strategy. Some through outright dependence (think utilities), addiction (coffee, fast food, cigarettes), or what Qubein would call “brand insistence” and loyalty, which is what the likes of you and …
One of the most powerful marketing and business advantages you can give yourself that accelerates the sales process and dampens, and often nearly eliminates, price resistance is the USP or unique selling proposition. Candidly, most can’t articulate one because they don’t HAVE one. This is not to be overlooked or skipped over. The question “Why should I choose you over …
As Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” All …
Ah, the age-old whine of the failing salesperson: The leads are WEAK! Some people would automatically dismiss this as a lazy salesperson’s excuse (which often IS the case) – but thinking that ALL leads are good is just as foolish. There ARE times, when leads generated, are NOT qualified leads and not worth the effort of a salesperson to pursue …
Did you know IT services firms lose THOUSANDS of dollars every year due to very poor or non-existent follow up on the leads they generate? Recently we’ve been getting a LOT of questions from members wanting clarification on how to properly classify and qualify inbound leads to maximize sales. I would suggest you read through and then go back to …
Years ago, I was exposed to this marketing example, written by the late Gary Halbert, as an example of brilliant direct response marketing copy AND strategy. It’s a personals ad he wrote that led him to find his then-wife. He also used it as an example of how a good sales letter can solve just about any problem you have. …
