“We Are Not Going To Die…  Butters stared up at me, pale, his eyes terrified. “We’re not?” “No. And do you know why?” He shook his head. “Because Thomas is too pretty to die. And because I’m too stubborn to die.” I hauled on his shirt even harder. “And most of all because tomorrow is Oktoberfest, Butters, and polka will …

When you get right down to it, marketing really isn’t that hard. What’s hard is getting out of our own way and setting aside everything WE know so we can think more like our prospects. Stop trying to be cute and clever and just say what you mean to say. Below is a one-page advertisement I found in my swipe …