unique selling proposition

Discover What a Small One-Man-Band from California is Doing To Grow His Company FAST and Guarantee His Future Success

Robin Robins IT Managed Services, IT Marketing, IT Sales, MSP Marketing

  “I Doubled Last Year’s Revenue…But The Biggest Change Has Been How My Revenues Have Shifted…” By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I think Jim Rohn said, “Most people prefer a good excuse to a great opportunity.” Based on the number of excuses I hear from most small technology consultants on why they can’t get a marketing …

unique selling proposition

The Secret about Belief Systems that Will Either Keep You Broke, Frustrated, and Stressed or Catapult You To Obnoxious Wealth and Success as Fast as Possible

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

An old joke: A man sits down with his coworkers to have lunch. Upon opening his lunchbox he says, “Sheesh! Tuna fishagain! That’s all I ever get for lunch and I hate tuna fish.” One of his coworkers says, “Well, why don’t you ask your wife to pack something different?” He sheepishly replies, “Actually, I packed it myself.” Okay, I …

unique selling proposition

The Gross Misconception Computer Consultants Have About Marketing and Attracting New Clients That Costs Them BIG

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other day on a group conference call, one of my clients told me they had been doing “my style” of marketing and getting “disappointing” results. When I asked what “disappointing” was, he said, “We have mailed out two series of your 3-step letter campaigns and have only gotten between a …

unique selling proposition

How One VAR Acquired 4 New Managed Services Contracts In Less Than 3 Weeks, With 6 More Lined Up To Buy!

joanna IT Managed Services, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com With managed services all the rage, many of my clients want me to provide them with campaigns and strategies for selling these services. To that end, I recently received the following e-mail from a client using my marketing strategies that demonstrates how he secured 4 new managed services contracts in less …

unique selling proposition

5 Easy Ways to Drastically Improve Your Email Marketing Performance

Robin Robins IT Marketing, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There isn’t a technology company today that doesn’t want to do an e-mail newsletter. They’re easier to send than paper and ink versions, incredibly cheap, and much faster. However, e-mailing just any kind of junk to your clients is NOT a good idea, and it can have negative consequences, especially since …

unique selling proposition

The Single Biggest Source Of Sales That Almost Everyone Overlooks

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

The other day I got a call on my cell phone from Bank of America from a women who claims she helped me open my account roughly 14 years ago wanting to “get back in touch” and “see if there’s anything I can help you with.” Of course, I didn’t call her back, although I felt like ripping her a …

unique selling proposition

Stop Making These Mistakes When Using Testimonials!

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, MSP Marketing, Technology Marketing

One of the most important things your marketing must accomplish is establishing trust and credibility. We live in a very non-trusting society, and without earning a prospect’s trust, you won’t make the sale. One incredibly powerful tool for establishing trust is the use of an abundance of quality testimonials — yet I see so many businesses making the mistake of …

unique selling proposition

The Most Horrifying Word In E-mail Marketing

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Not “spam” but “junk folder.” Okay, that’s two, but it’s my newsletter so I get a little poetic license. Trivial matters aside, study after study shows that the average click-thru rate for most e-mail is in the 2%-3% range, meaning a whopping 97%-98% never had a chance to connect with your recipient – and people aren’t just deleting you, they’re …

unique selling proposition

The Most Expensive Advice Is…

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

In looking through the classified ads in the back of Response magazine (opposite), I was appalled to discover that not one single advertisement – NOT ONE – used direct response marketing. ALL lacked a compelling headline, OFFER, benefits or testimonials, and MANY didn’t have a means for responding – which is the entire purpose of direct response marketing: to elicit …

How To Screw Up A Great Lead Generation Ad With Bad Formatting

Robin Robins MSP Marketing

Hey, check it out! I found a REAL Yellow Pages ad (see on this page)! You might think this is as outdated as spray-on hair, but there are still a LOT of companies who advertise in the Yellow Pages — and get results. As a marketer, you ought to be thumbing through yours for ideas and examples to learn from, …