unique selling proposition

The Real Underlying Reason Why You Continue to Struggle to Attract New Clients, Make More Money, and Grow Your Business

joanna IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com “We like to think that the facts can convince people to change… We like to think that people are essentially ‘rational’ — that is, they’ll act in their self-interest if they have accurate information. We believe that ‘knowledge is power’ and that the ‘truth will set you free.’ But nine out …

unique selling proposition

What Would You Do If You Found Out Your Sales Guy Did This?

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I had a very interesting call with a new client the other day. I won’t name names and you’ll see why in a minute… His senior sales rep, who had been working for him for years, went off the deep end, broke into the office after hours to have a party …

unique selling proposition

What President Garfield’s Story of “Margins” Can Teach You About Making More Money and Enjoying More Success in Your Computer Consulting Business

Robin Robins Entrepreneurship, IT Marketing, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Are you familiar with the late, U.S. President Garfield’s story on margins? James Garfield was born in a log cabin to poor, uneducated parents, yet he went on to become a scholar, a Civil War hero, a U.S. congressman for 18 years and, eventually, the 20th President of the United States. …

unique selling proposition

Why Prospects are Ignoring Your Sales Letters, Web Site, and Ads and What You Can Do to Turn Things Around FAST

Robin Robins IT Managed Services, IT Marketing, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Although I’ve harped on this before, I continually get marketing campaigns submitted to me from computer consulting firms for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In most cases, I can clearly tell that they spent hours, possibly even …

unique selling proposition

You Aren’t Microsoft, Dell, or IBM – So Why Are You Marketing Your Business The Same Way?

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I was flipping through a copy of CRN the other day and was, yet again, disappointed by the unbelievably bad marketing and monumental waste of money. I think it is this incredible void of good marketing examples that makes this industry rife with marketing that just plain sucks. Not one great …

unique selling proposition

A Surefire Way To Avoid Big, Expensive Marketing Mistakes

Robin Robins IT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Warning: The information you are about to read contains real work. It is not a magic pill. It is not easy or fast and cannot be delegated. It also may take several months to complete. HOWEVER… The secret process I’m about to reveal is only known and understood by top marketing …

unique selling proposition

Is Your Inner Salesman In Hibernation With Your “Opportunity Antenna” Switched Off?

Robin Robins Cloud Computing, Computer Consultants, IT Managed Services, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com A friend of mine recently told me a terrific story about his wife who has osteoporosis. Not terrific in that she has this disease, but a sensational example of why most small business owners are not bothering to pick up on a steady flow of opportunities lying at their feet that, …

unique selling proposition

There Are Only 5 Ways To Increase Your Income; Which One Are You Overlooking?

Robin Robins IT Managed Services, IT Marketing, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Increase profits by raising your rates, lowering your costs, or both. Most of my clients insist that they cannot raise their rates, yet I don’t know of anyone to date who has done this and lost all their clients. In EVERY case, they add an instant increase to their bottom line …

unique selling proposition

Can You Answer The “One Good Reason” Question?

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old cartoon loved by many sales people that shows a machine gun salesman calling on a General right before he’s going to lead an army to war equipped only with pitch forks and swords. The caption on the cartoon shows the general saying, “Tell him (the sales guy) …

unique selling proposition

The Little Known Secret To Getting Things Done

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other evening I was listening to Matt Furey’s Magnetic Mind Power for Peak Athletic Performance and I was again reminded that success – whether it’s in business, financially, with your family, or physically – is an “inside job” based on correct thinking and consistently making the right choices. Unfortunately, most …