If you asked one hundred computer consultants what they want to accomplish with their marketing, over 90% would say “generate more awareness.” Here’s why that’s not the best approach for your MSP marketing message. While awareness is a worthy goal, many don’t realize how difficult it is. The average American is bombarded with over 3,000 marketing messages a day. With …
I recently received an email from a potential client who is teetering on the brink of closing the doors of his IT consulting business. His savings have dried up, and he’s maxed out all his credit cards. He’s desperate and seeking our IT services marketing plans as a last resort. Of course, we’ll do everything to help. But now that …
Are you a managed services provider that wants to land larger contracts? Do you lose sales because clients think your managed IT services are “too much money,” or because of sticker shock? Here’s what you need to change to close IT managed services contracts.
Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your MSP SEO strategy, it’s no wonder you turn to other marketing channels to generate leads. But there is one area under your control that can have a …
Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your MSP SEO strategy, it’s no wonder you turn to other marketing channels to generate leads. But there is one area under your control that can have a …
High-rated Google Reviews gives you instant credibility in the eyes of searchers. And outpacing your competitors in reviews is a surefire way to generate more IT services leads. Think about it. When searching for “Computer Support Dallas,” which company would you call first? You’d probably give the first company a call. With 16 five-star reviews, you know other local companies …
Recently during a Q&A call, I had a member inquire how to design a logo. It’s a question I get a lot when customers are creating their IT services marketing plan. He’d gotten quotes ranging from $500 to $5,000 — he wanted to know what needed to go into creating a successful logo and brand, and what it would cost.
Are you getting paid what you’re worth? One of the biggest reasons computer consultants don’t charge premium prices is a misplaced fear that they’ll lose clients and limit their prospect pool. That couldn’t be farther from the truth.
People are stubborn creatures. You can present them with a perfectly good product or service that will help improve their businesses, income, or life, but it still falls short. It’s not personal. When it comes to marketing managed services, it’s a crowded marketplace and business owners have limited time in their day to listen to boring sales pitches. You need …
Every business owner has an opinion about marketing IT services — right or wrong. The problem is, many are just that – opinions. They’re NOT based on extensive research or testing, only founded on limited personal experience. Operating on a hunch rather than data limits your marketing success and exhausts resources. To get real traction with marketing your IT services, …
