unique selling proposition

The Gross Misconception Computer Consultants Have About Marketing and Attracting New Clients That Costs Them BIG

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other day on a group conference call, one of my clients told me they had been doing “my style” of marketing and getting “disappointing” results. When I asked what “disappointing” was, he said, “We have mailed out two series of your 3-step letter campaigns and have only gotten between a …

unique selling proposition

How One VAR Acquired 4 New Managed Services Contracts In Less Than 3 Weeks, With 6 More Lined Up To Buy!

joanna IT Managed Services, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com With managed services all the rage, many of my clients want me to provide them with campaigns and strategies for selling these services. To that end, I recently received the following e-mail from a client using my marketing strategies that demonstrates how he secured 4 new managed services contracts in less …

unique selling proposition

The Single Biggest Source Of Sales That Almost Everyone Overlooks

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

The other day I got a call on my cell phone from Bank of America from a women who claims she helped me open my account roughly 14 years ago wanting to “get back in touch” and “see if there’s anything I can help you with.” Of course, I didn’t call her back, although I felt like ripping her a …

unique selling proposition

The Most Horrifying Word In E-mail Marketing

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Not “spam” but “junk folder.” Okay, that’s two, but it’s my newsletter so I get a little poetic license. Trivial matters aside, study after study shows that the average click-thru rate for most e-mail is in the 2%-3% range, meaning a whopping 97%-98% never had a chance to connect with your recipient – and people aren’t just deleting you, they’re …

unique selling proposition

The Most Expensive Advice Is…

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

In looking through the classified ads in the back of Response magazine (opposite), I was appalled to discover that not one single advertisement – NOT ONE – used direct response marketing. ALL lacked a compelling headline, OFFER, benefits or testimonials, and MANY didn’t have a means for responding – which is the entire purpose of direct response marketing: to elicit …

unique selling proposition

The Secret To Finding, Hiring And Keeping GREAT Employees

Robin Robins Managed Services

“There is nothing either good or bad, but thinking makes it so.” — Shakespeare’s Hamlet In that case, I THINK the process of finding and hiring a competent employee is the single most painful, disappointing, tiresome and annoying part of running a business. There is a REASON I keep a bottle of good old Tennessee Honey Jack under my desk.  …

unique selling proposition

What Are The Steps To Properly Brand My New Startup Company? (My Answer)

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, Technology Marketing

Two questions from Brad Ashmore, Practical Technology Services: 1. “Can you provide the steps to properly brand my new startup company?” 2. “What is the best way to find a qualified business partner to join me in this new venture?” As a new startup, you have a special place in my heart because I’ve been in your shoes. And since you’re …