Over and over again, I’ve driven home the point that the ONLY real asset in your MSP/IT services business is your list and the RELATIONSHIP you have with it. You cannot produce a crop from scorched earth or with unfertile ground, no matter how good the seed, water, sunshine and tending, but too many business owners ONLY think about communicating …
When using Direct Mail the best offer is no better than the worst offer if it’s thrown away unopened before your prospect reads it. So here are a few ways to “sneak” past the human spam filter in every office and get your letters opened. 1. Make direct mail look like personal mail. Use a real, live stamp. Hand-address the …
Here’s a tough year-end test to give yourself that may not be a fun exercise to participate in. Get a clean legal pad of paper, a pen, a BIG cup of coffee and camp out in a place AWAY from your PC, phone or any other electronic gadget that might distract you. Get comfy. Then make a list of every …
This is a BIG year for Halloween with no shortage of things to keep you up at night. Random shootings, terrorist attacks, Zika virus, the continual rise of cybercrime, riots over police shootings, the obesity epidemic, little kids getting kidnapped, killed or harmed. Hillary. Trump. Colin Kaepernick. Pick your goblin. Of course, there’s NEVER a shortage of things that will …
One of the fastest ways to kill your lead generation mojo on any website, e-mail, landing page, etc., is to focus it on YOU and what YOU do, deliver, provide, etc. A really important point to remember about lead generation is this: ALL you need to do is sell the next step — be it to fill in the form, …
Last month on the Q&A call, I was told by a member they had implemented one of my campaigns “to the letter” but still had gotten ZERO results. Obviously not a good way to start a call! This fired off a great discussion with Jeff and the team and revealed a need for me to document a process for what …
By: Robin Robins, Author and Founder of the Technology Marketing Toolkit System I recently received an e-mail from a client who is teetering on the brink of closing the doors of his IT consulting business and getting a day job. His savings have dried up and he’s maxed out every credit card he has. Now, he’s desperate and calling us …
Attention All VARs, MSPs, and System Integrators Who Want To Generate Leads Online… By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Before I give you these quick tips, let it be known that developing a web marketing machine is an ongoing effort that requires a commitment to testing and refining your strategy, message, offer, and graphics, as well as …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com “We like to think that the facts can convince people to change… We like to think that people are essentially ‘rational’ — that is, they’ll act in their self-interest if they have accurate information. We believe that ‘knowledge is power’ and that the ‘truth will set you free.’ But nine out …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I had a very interesting call with a new client the other day. I won’t name names and you’ll see why in a minute… His senior sales rep, who had been working for him for years, went off the deep end, broke into the office after hours to have a party …
