The Three Things MSP Buyers Are Looking For That Are NOT “Low Price”
At Boot Camp, I shared with the audience research I’d compiled on what clients want from their IT provider, based on examining the responses to a testimonial request e-mail we have our MSP clients send to THEIR best clients. I compiled and keyword-analyzed over 1,000 candid, unedited replies to those e-mails to determine the commonalities of what IT buyers – …