How To Shorten A Long Sales Cycle

How To Shorten A LONG Sales Cycle

Robin Robins IT Sales, Sales Leave a Comment

A common excuse salespeople give for not closing sales: “We have a long sales cycle.” That’s code for “I can’t get a prospect to commit today.”  That said, there are times when this is a legitimate reason for not being able to close sales faster, particularly when the sale is a big commitment financially or materially or is contingent on …

The Power Of Giving Thanks To Your Prospects And Clients

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

It’s a short week for many of us as we prepare to spend time with our families and celebrate Thanksgiving. So this week I’m going to share a brief, but powerful lesson: USE HANDWRITTEN THANK-YOU NOTES! We used to send Jamie and Emily (aged eight and five at the time) to Roots Academy for singing lessons. I received a handwritten …

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7 Ways MSPs Can Profit, Even During A Recession

Robin Robins IT Sales Leave a Comment

Should you worry about a potential recession or inflation, as an owner of an MSP? In case you missed it by being distracted by the Johnny Depp trial, recent government decisions and Chappell getting mugged onstage, the Fed just triggered the sharpest rate increase since the year 2000 in an effort to slow the economy and fight inflation without causing …

Make Every IT Services Client Worth More In Revenue

Make Every IT Services Client Worth More In Revenue

Robin Robins IT Sales Leave a Comment

How many of the products and IT services that you can sell to clients is one client buying from you?  I once learned something from a guy who does marketing for churches, and I thought I’d share it with you. He lives in the south, where the church is a big marketing business. Their jobs include getting people to the …

Quick Tips For MSPs To Close More Prospects

Quick Tips For MSPs To Close More Prospects

Robin Robins IT Sales Leave a Comment

I had a Q&A call with my clients a bit ago and one of them asked me this question, here is my response. Q: “What recommendations do you have for increasing my closing efficiency with new clients?” A: Well, it’s not one thing, but three. You have to have the RIGHT PROSPECT, the RIGHT PROCESS and the RIGHT PROPOSITION. Let …

How To Sell IT Services Even If You Hate Selling

How To Sell IT Services Even If You Hate Selling

Robin Robins IT Sales Leave a Comment

Selling advice to the IT Services and MSP Owner who hates selling… from the “Business Turnaround King,” Marcus Lemonis. One of my clients asked a question that I hear so many ask… How do I sell IT Services when I HATE selling? He has NO problems sharing the great services and benefits that clients would get, but the idea of …

Hot To Charge More Than Your Competition (And EASILY Get It)

How To Charge More Than Your Competition (And EASILY Get The Sale)

Robin Robins Entrepreneurship, IT Sales Leave a Comment

There are many ways to develop your USP (unique selling proposition) to differentiate yourself from the competition. Once you have developed your USP, you can charge more than your competition and get the right-fit clients far easier. One example that recently crossed my radar due to getting my German shepherd pup, Rocket, is Nashville K-9 training. Unlike most dog trainers, …