As a lover of Halloween and all things spooky, my favorite time of year is here. But there are things that truly frighten me, like bad business practices. So gather ‘round for the “Tale Of The Lost Prospect.” Often we’ll get this e-mail from a member: “I ran the X campaign and got Y leads, but none of them closed …
Last week I revealed to you that the secret to above average results in your business is the care, development and management of your list. Now that you know the secret and you’ve had some time to think about it, you’re probably wondering what you can do to make your list a true asset. Here’s a quick list of disciplines …
Harken unto me as I reveal THE secret shared by highly successful entrepreneurs, sales professionals and marketers that is completely missed by the masses. This IS the difference between businesses that enjoy above-average results and even extraordinary success and the vast mediocre majority. What is it? They are obsessed with the care, development and management of their LIST. Without a …
I was recently reminded of brilliant direct marketer Axel Andersson, a Swede who moved to Germany and later the US and who ran a hugely successful home-study school in Hamburg, Germany, before coming stateside. Axel hired one of his successful students and put his office right next to his own so he had to walk past his office every day. …
According to a survey we conducted on www.MSPSuccessMagazine.com, a shocking 34% of the MSPs polled said they are NOT using e-mail to market to their list, and 24% said they are “kind of” using e-mail. Essentially, 58% of MSPs are not doing any e-mail marketing or are doing it so inconsistently that they aren’t getting traction. Cited as the #1 challenge …
Recently, a Producers Club member reached out to discuss her marketing plan for the upcoming year. In preparation, she broke down all the leads generated from the previous year by source: direct mail, referrals, SEO, trade shows, e-mail (which is really a lead activation campaign triggered by e-mail follow-up), Facebook and telemarketing. However, what she failed to provide – and …
This shocking statement just in from the US National Library of Medicine regarding diets: “They all work…when you stick to them.” Back when I was teaching fitness classes, the most common question I would get was “What is the BEST exercise I should do for _______ ?” with the blank being filled in with the body part or thing they …
According to an article on SiteImprove, 131 of 135 websites analyzed (97%) had broken links and errors on their web page. The websites they focused on were all Fortune 1000 companies, who arguably have the resources (money and staff) to ensure this doesn’t happen. YIKES! While there’s no truly accurate way of determining what percentage of marketing campaigns go out …
One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she could run; she said she had already done a number of our campaigns and wanted something “new.” Something for the …
I’ve often said marketing is simply psychology plus math…a “manipulation” of emotions and focus with an intent to get a prospective client to buy from you. Most people cringe at the thought of using any type of emotional appeal in their advertising, yet it’s been proven over and over again that all human beings make their buying decisions based on …
