By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I was flipping through a copy of CRN the other day and was, yet again, disappointed by the unbelievably bad marketing and monumental waste of money. I think it is this incredible void of good marketing examples that makes this industry rife with marketing that just plain sucks. Not one great …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Warning: The information you are about to read contains real work. It is not a magic pill. It is not easy or fast and cannot be delegated. It also may take several months to complete. HOWEVER… The secret process I’m about to reveal is only known and understood by top marketing …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com #1: Simply raise your rates. Pretty ingenious, huh? That’s why I get paid the big bucks. Just type up a simple letter explaining that on X date, your rates are going up. You don’t need to apologize or get a note from your mother. Just do it. The world will not …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Increase profits by raising your rates, lowering your costs, or both. Most of my clients insist that they cannot raise their rates, yet I don’t know of anyone to date who has done this and lost all their clients. In EVERY case, they add an instant increase to their bottom line …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old cartoon loved by many sales people that shows a machine gun salesman calling on a General right before he’s going to lead an army to war equipped only with pitch forks and swords. The caption on the cartoon shows the general saying, “Tell him (the sales guy) …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other evening I was listening to Matt Furey’s Magnetic Mind Power for Peak Athletic Performance and I was again reminded that success – whether it’s in business, financially, with your family, or physically – is an “inside job” based on correct thinking and consistently making the right choices. Unfortunately, most …
“I Doubled Last Year’s Revenue…But The Biggest Change Has Been How My Revenues Have Shifted…” By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I think Jim Rohn said, “Most people prefer a good excuse to a great opportunity.” Based on the number of excuses I hear from most small technology consultants on why they can’t get a marketing …
An old joke: A man sits down with his coworkers to have lunch. Upon opening his lunchbox he says, “Sheesh! Tuna fishagain! That’s all I ever get for lunch and I hate tuna fish.” One of his coworkers says, “Well, why don’t you ask your wife to pack something different?” He sheepishly replies, “Actually, I packed it myself.” Okay, I …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com The other day on a group conference call, one of my clients told me they had been doing “my style” of marketing and getting “disappointing” results. When I asked what “disappointing” was, he said, “We have mailed out two series of your 3-step letter campaigns and have only gotten between a …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There isn’t a technology company today that doesn’t want to do an e-mail newsletter. They’re easier to send than paper and ink versions, incredibly cheap, and much faster. However, e-mailing just any kind of junk to your clients is NOT a good idea, and it can have negative consequences, especially since …
