By: Robin Robins, Author and Founder of the Technology Marketing Toolkit System I recently received an e-mail from a client who is teetering on the brink of closing the doors of his IT consulting business and getting a day job. His savings have dried up and he’s maxed out every credit card he has. Now, he’s desperate and calling us …
Attention All VARs, MSPs, and System Integrators Who Want To Generate Leads Online… By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Before I give you these quick tips, let it be known that developing a web marketing machine is an ongoing effort that requires a commitment to testing and refining your strategy, message, offer, and graphics, as well as …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com There is an old saying that says you can’t understand someone until you’ve walked a mile in their shoes. This is a great saying to live by, especially if you are a business owner or sales person whose bank account, lifestyle, and financial security is dependant on your ability to sell …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com “We like to think that the facts can convince people to change… We like to think that people are essentially ‘rational’ — that is, they’ll act in their self-interest if they have accurate information. We believe that ‘knowledge is power’ and that the ‘truth will set you free.’ But nine out …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I had a very interesting call with a new client the other day. I won’t name names and you’ll see why in a minute… His senior sales rep, who had been working for him for years, went off the deep end, broke into the office after hours to have a party …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com When a client purchases a Toolkit, I send them the “escape from prison” letter to congratulate them on the smart decision they have just made and to encourage them to actually use it. It’s a true story and it goes like this… Years ago a friend of mine was sentenced to …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Are you familiar with the late, U.S. President Garfield’s story on margins? James Garfield was born in a log cabin to poor, uneducated parents, yet he went on to become a scholar, a Civil War hero, a U.S. congressman for 18 years and, eventually, the 20th President of the United States. …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Although I’ve harped on this before, I continually get marketing campaigns submitted to me from computer consulting firms for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In most cases, I can clearly tell that they spent hours, possibly even …
Did you know there is one single, simple marketing tool that will do it ALL for you: prospecting, lead generation, follow up, referrals, cross selling, and repeat business… It’s the ONE ingredient to your marketing mix that will positively differentiate you from every other IT consultant, MSP, or service provider in your market or industry… It will automatically generate referrals, …
By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Almost every day I receive marketing campaigns submitted to me for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In most cases, I can tell they have spent hours, possibly even days, trying to come up with some cute slogan …
