Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your MSP SEO strategy, it’s no wonder you turn to other marketing channels to generate leads. But there is one area under your control that can have a …
Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your MSP SEO strategy, it’s no wonder you turn to other marketing channels to generate leads. But there is one area under your control that can have a …
High-rated Google Reviews gives you instant credibility in the eyes of searchers. And outpacing your competitors in reviews is a surefire way to generate more IT services leads. Think about it. When searching for “Computer Support Dallas,” which company would you call first? You’d probably give the first company a call. With 16 five-star reviews, you know other local companies …
Recently during a Q&A call, I had a member inquire how to design a logo. It’s a question I get a lot when customers are creating their IT services marketing plan. He’d gotten quotes ranging from $500 to $5,000 — he wanted to know what needed to go into creating a successful logo and brand, and what it would cost.
Public speaking produces more fear and anxiety than death, according to the “Book of Lists.” But delivering a seminar presentation is a fast, cheap way to earn trust with your audience and increase revenue, profits and clients. And IT professionals who overcome this fear will ultimately win more sales.
People are stubborn creatures. You can present them with a perfectly good product or service that will help improve their businesses, income, or life, but it still falls short. It’s not personal. When it comes to marketing managed services, it’s a crowded marketplace and business owners have limited time in their day to listen to boring sales pitches. You need …
Losing sales to competitors who undercut your rates. Lowering profit margins to compete. Clients pushing back on proposals. Any of these scenarios sound familiar? You’re not alone. As a trusted advisor to over 8,000 IT services business owners, I hear the same feedback from clients repeatedly. It’s not your services that are the issue, it’s about how you approach your …
Every business owner has an opinion about marketing IT services — right or wrong. The problem is, many are just that – opinions. They’re NOT based on extensive research or testing, only founded on limited personal experience. Operating on a hunch rather than data limits your marketing success and exhausts resources. To get real traction with marketing your IT services, …
Online marketing has changed the game for selling IT services. The cost of developing and hosting a website is insignificant to the amount of money it can generate. With more people going online for purchase information, companies with a strong, compelling online presence will ultimately win more IT services sales.
Successfully delivering email messages is more difficult than ever. If a spam filter doesn’t snag your message, there’s a good chance the recipient will delete or ignore it. But IT email marketing is an incredibly easy and downright cheap method to stay top of mind with IT leads.
