unique selling proposition

The Real Underlying Reason Why You Continue to Struggle to Attract New Clients, Make More Money, and Grow Your Business

joanna IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com “We like to think that the facts can convince people to change… We like to think that people are essentially ‘rational’ — that is, they’ll act in their self-interest if they have accurate information. We believe that ‘knowledge is power’ and that the ‘truth will set you free.’ But nine out …

unique selling proposition

What Would You Do If You Found Out Your Sales Guy Did This?

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I had a very interesting call with a new client the other day. I won’t name names and you’ll see why in a minute… His senior sales rep, who had been working for him for years, went off the deep end, broke into the office after hours to have a party …

unique selling proposition

Your Daring Escape From The Prison You Call Your Business

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com When a client purchases a Toolkit, I send them the “escape from prison” letter to congratulate them on the smart decision they have just made and to encourage them to actually use it. It’s a true story and it goes like this… Years ago a friend of mine was sentenced to …

unique selling proposition

Why Prospects are Ignoring Your Sales Letters, Web Site, and Ads and What You Can Do to Turn Things Around FAST

Robin Robins IT Managed Services, IT Marketing, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Although I’ve harped on this before, I continually get marketing campaigns submitted to me from computer consulting firms for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In most cases, I can clearly tell that they spent hours, possibly even …

unique selling proposition

A Simple Marketing Strategy That Is Making This Computer Consultant Look Like A Marketing Genius!

Robin Robins Computer Consultants, IT Managed Services, IT Marketing, IT Sales

Did you know there is one single, simple marketing tool that will do it ALL for you: prospecting, lead generation, follow up, referrals, cross selling, and repeat business… It’s the ONE ingredient to your marketing mix that will positively differentiate you from every other IT consultant, MSP, or service provider in your market or industry… It will automatically generate referrals, …

unique selling proposition

Are You Wasting Your Time On These Response-Killing Marketing Mistakes?

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Almost every day I receive marketing campaigns submitted to me for critique that contain zero benefits or reasons why a customer should pay attention, let alone respond or buy something. In most cases, I can tell they have spent hours, possibly even days, trying to come up with some cute slogan …

unique selling proposition

You Aren’t Microsoft, Dell, or IBM – So Why Are You Marketing Your Business The Same Way?

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com I was flipping through a copy of CRN the other day and was, yet again, disappointed by the unbelievably bad marketing and monumental waste of money. I think it is this incredible void of good marketing examples that makes this industry rife with marketing that just plain sucks. Not one great …

unique selling proposition

6 Easy Ways To Make More Money On The Services You Already Provide

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, Technology Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com #1: Simply raise your rates. Pretty ingenious, huh?  That’s why I get paid the big bucks. Just type up a simple letter explaining that on X date, your rates are going up. You don’t need to apologize or get a note from your mother. Just do it. The world will not …

unique selling proposition

Is Your Inner Salesman In Hibernation With Your “Opportunity Antenna” Switched Off?

Robin Robins Cloud Computing, Computer Consultants, IT Managed Services, IT Sales, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com A friend of mine recently told me a terrific story about his wife who has osteoporosis. Not terrific in that she has this disease, but a sensational example of why most small business owners are not bothering to pick up on a steady flow of opportunities lying at their feet that, …

unique selling proposition

There Are Only 5 Ways To Increase Your Income; Which One Are You Overlooking?

Robin Robins IT Managed Services, IT Marketing, Managed Services, MSP Marketing

By Robin Robins, President, Technology Marketing Toolkit, Inc. www.technologymarketingtoolkit.com Increase profits by raising your rates, lowering your costs, or both. Most of my clients insist that they cannot raise their rates, yet I don’t know of anyone to date who has done this and lost all their clients. In EVERY case, they add an instant increase to their bottom line …